Revolutionizing the Music Streaming Industry in the Eyes of Desiree Perez

The music industry has no doubt taken a turn for the best thanks to the emergence of online streaming platforms sites such as Spotify, SoundCloud, YouTube, and Tidal. As a matter of fact, in 2016, streaming sales racked close to $15.7 billion, a figure that has never been achieved before by the regular sale of music. The picture that has been created here is simple. Music depends on technology to thrive and attract listeners and more information click here.

Behind the success of this industry has been a team of directors and technocrats who have ensured that you as a listener has received the music you love. Some of these directors are known to some of us while some are shadows in the dark. Their primary role has been to tackle various challenges that may arise as a result of streaming the music you love. These challenges might be such as data management issues, fair payment to the content creators, as well as putting emerging business models to the spotlight.

Some of these directors are Stefan Bloom who is the Chief Content Officer at Spotify, Stephen Boom, the Vice President of Amazon Music, Lindsey Pear, the Head of Digital Marketing and Original Content at Apple, Simon Dennet, the Chief Commercial Officer at Kobalt, and Desiree Perez, the current COO of Tidal music.


Desiree Perez

Desiree Perez is no doubt a force to reckon with when it comes to the sale of music, booking appointments, and negotiating music deals with event organizers and producers. Desiree currently at Tidal, one of the leading streaming companies owned by rap and hip-hop mogul Jay-Z and Desiree Perez’s lacrosse camp.

Jay Z personally handpicked Desiree to manage his company, and since then, Desiree has done nothing more than to propel Tidal to unimaginable heights. As a producer and manager, Desiree Perez oversaw the success of Beyoncé and Jay-Z On the Run Tour as well as Jay-Z’s Change: The LifeParticle Effect Tour.

With the streaming industry gaining more platform as days go by, it remains to be seen what Desiree has in store for Tidal and us in general.

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