Alexandre Gama is one of the world’s top advertisers. The relatively young Mr. Gama was born in 1958, not too long after advertising became mainstream. As such, he was very interested in working in advertising because he saw it advance and wildly proliferate throughout his childhood.
Mr. Gama is arguably best known for his own advertising agency, Neogama, which was founded in 1999. The agency still operates to this day, and has even been crowned as one of the top 20 advertising firms in the entirety of the fifth-largest country in the world – Brazil.
Alexandre Gama worked towards a degree in advertising and communication from a local trade school, then started working for Ogilvy & Mather in 1982 as a copywriter. In 1990, he left Ogilvy & Mather for a higher-ranking job at DM9 as their very own creative director. In 1994, he even got a chance to work for Young & Rubicam – or, as today’s advertising agency refers to it, Y&R – as the CCO and CEO.
Outside of his professional, salaried work at some of the world’s most easily recognized advertising agencies, Alexandre Gama has volunteered his mind to various efforts in cinema, media, and mass communication.
He signed on to the Brazilian Association of Advertising Agencies as a board member, helping spread word of best practices in Brazilian communications in 2012. D&AD, an organization that controls the International Film Jury, has featured Mr. Gama as its Foreman in 2004, 2008, and 2013.
Although he’s not deeply – or even lightly – involved in art, Mr. Alexandre Gama had a display at the Brazilian Art Museum for the artwork “Idea e Forma – Alexandre Gama.” Mr. Gama engaged in this artwork activity to spread word of diverse cultural events in the metropolitan area of São Paulo.