If you attended a party where the host snarled at you, hesitantly offered you a drink and above all, ignored you to say hello to someone believed to be more important– chances are you would leave and never look back. Sadly, this is what many customers experience. People are not treated as valued clients. Businesses, on the other hand, are also affected when such a scenario happens. Clients who are taken for granted soon leave, reducing the chances of getting new ones. Making customers feel special is one of the best ways of maintaining and getting new customers.
Treating your customers to exclusive events is one way of making your customers feel special. A good example of an executive who understands the strength of this strategy is Danilo Diaz Granados. Since 2013, when Mr., Granados co-founded Toys for Boys, he has hosted several exciting events for his clients. Last summer, he held another unbelievable event that featured different activities including private previews, fine cuisine, helicopter rides and many other activities. Danilo Diaz Granados said that he wanted to give his guests an exceptional experience and allow them to connect with cuisine, entertainment worthy of Miami’s extravagant lifestyle.
Danilo Diaz Granados is a Babson College alumnus who holds a degree in Economics and Entrepreneurship. He is a co-founder of Toys for Boys, a luxury boutique in Miami that sells timepieces, jewelry, art and exotic cars like Spyker Spyder. Mr. Granados also owns Edge of Glory Films, a film company that focuses on Latino interests. He is responsible for production, editing, promoting and setting up distribution networks for his company.
Besides owning his ventures, Danilo serves as an associate at FCP as well as the wing liaison for the Equity Investments program at the company.