In the world of window shopping, everyone wants to save every penny possible, after all, a lot saved pennies today can turn into a dollar tomorrow. For some people, window shopping is fun in itself, but for others it’s all about saving money. With online retailers offering similar products at cheaper prices, brick and mortar stores are having a hard time. Now, it’s going to get far worse. Amazon has recently released an app for both iOS and Android that allows shoppers with smartphones compare prices at their local retailer with products online through image recognition.
Product recognition isn’t exactly new technology, but it has always been a bit primitive in its result. Amazon Flow shifts that and tries to make image recognition more powerful and accurate, and this can cause a huge fuss with brick and mortar stores as shoppers can compare prices instantly and order online if needed. The worst part for these local retailers is that Amazon has an excellent record of shipping fast. They even ship the same day in certain cities throughout the United States.
But a tech startup has decided to challenge the big corporation with their own brand of image recognition and by teaming up with other retailers not associated with Amazon. Slyce is a fairly new startup that’s based in Toronto, Canada. They believe they can beat Amazon in its own game by going one step further than Amazon. With Amazon Flow, the product must be in its original package for the app to work correctly. That handicap doesn’t apply to Slyce as it can take any picture of the product, whether it be in or out of the box. This allows more freedom to the consumers and certainly creates good competition that forces corporations to improve their tactics, customer service and technology.
With Slyce and Flow, this doesn’t just help the consumers, but it also helps the manufacturers and sellers as well. More products are able to get their face out in the market, which creates more options for the customer. Products getting their name out can be very hard, so this new and growing technology of accurate image recognition will be a great benefit.
Overall, the idea is that these two competing factors will drive consumers to make the best purchase no matter the retailer or item. Image recognition is the way of the future, and Slyce is helping to push that technology forward. It’s certainly a new age of convenience that should benefit everyone, whether it be the buyer or the seller.