Bumble, a dating app designed by Whitney Wolfe has helped many people to find a love, a job opportunity or a new friend. However, the greatest beneficiary is Whitney Wolfe who got a $230 million fortune. Forbes predicts that she could be on the list of top wealthiest women at a tender age of 29 if Bumble continues with the same growth rate. Read more articles about Whitney Wolfe at vanityfair.com
Bumble has great competition from Tinder, a similar dating app. She was a member of Tinder before she left in 2014 due to sexual harassment by one of the co-founders. Whitney Wolfe thought of creating an online social platform for women rather than getting back into dating sites. However, she partnered with Andrew, one of the co-workers at Tinder to come up with Bumble in December 2014. By the end of one month, the app had 100000 successful downloads.
Later in 2016, they launched BFF app that would help women find friends rather than dates. A career-networking app known as Bizz was launched last year in a bid to diversify this social network. The focus of the company is growing the potential of women in the country. The continued support of women has resulted in its tremendous growth and loyal customer user base. This is one of the fastest growing dating platforms with over thirty-five million users. Back in 2017, it brought in $100 million revenue.
Bumbles opened its headquarters in Austin, and it was nicknamed “The Hive”. The yellow honeycomb space is designed in a captivating manner where every square of the building inspires confidence and positivity. There are conference rooms, a kitchen with beer and kombucha, a private space for nursing mothers, manicure sections among other in this building.
There are well-stipulated rules and policies for the employees where the highest percentages of them are women. Bumble maintains a flexible understanding of working hours and the capacity for women to bring their children to the office. The employees have added benefits such therapy sessions, reimbursement of gym sessions and acupuncture visits. The focus is to promote women and support them. Through Whitney Wolfe’s initiative to start up Bumble, many females have benefited and gained support from the management of the company.
We won’t always please everyone, but we’ll always stand by our values, and that includes ensuring our users feel safe. https://t.co/rdCzHdxynd
— Whitney Wolfe Herd (@WhitWolfeHerd) June 18, 2018