The success of electronic dance music which has been seen in the last few years has been down to an evolution of the landscape for DJ’s as they step out from behind the booth trapping them in place for so long. One of the partnerships heading this change in the music industry is The Chainsmokers, a DJ duo who have built a reputation for changing the game in terms of the way the world judges musical collaborations.
Alex Pall has been at the heart of the rise of The Chainsmokers after playing a major role in the establishment of the DJ period of the duo before Andrew Taggart arrived in New York and joined the founding member. In 2012, The Chainsmokers began their career looking for new and improved ways of building on the success of early DJ sets which had inspired Alex Pall to leave his day job and concentrate solely on music. Pall had been left shocked by the loss of his DJ partner who did not share the dream of global music domination and departed the collaborative group.
The arrival of Andrew Taggart fresh from college in Maine gave Alex Pall a burst of confidence and energy which led to full-time hours being put into music from the get-go. Eventually, Pall and Taggart emerged with their 2014 single, “#Selfie” which launched their brand of electronic dance music on the world.
By 2016, The Chainsmokers were releasing new music every few weeks and had built a global following Alex Pall was determined to keep in place with social media becoming his preferred medium of contact with fans. Pall admits Andrew Taggart is the musical genius of the duo and he is often given the task of crafting the image he is so careful to protect. For Alex Pall, the comments of fans on social media posts of the band are a bellwether of the relative success or failure of the duo.