This brand is all about the pets that it is creating products for, and that is seen through all of the ads that feature happy animals. Pet owners see those ads and feel convinced that this is the brand for them to be feeding their pet. Every animal deserves the best of care, and the kinds of products that are made by Beneful are what is best for a pet. They are healthy products that are all about keeping pets in shape, and that is just what pet owners like to see. So when a pet owner is searching for a brand that will leave their pet feeling happy and in shape they will want to consider Beneful. This brand is trying its hardest to be the one brand that people can depend on when it comes to their pets. Beneful is trying its hardest to give people high quality products on Walmart that they will feel great about feeding their pets, and it is trying to show the world that it loves all of the animals that it is working for through the kinds of ads on Petco that it is putting out on TV. There are many things that Beneful that should convince people of how good of a brand it is, and every pet owner that is thinking of switching over to a brand that cares should immediately think of it. There is no other brand of pet food out there that puts quite as much passion into the food that it is making than this one. This brand cares about doing things right, and that is something great for every pet owner to realize. If they want to keep their pet healthy, then this would be the brand for them to choose.