In its nearly 7 decades of operation, Brazil’s Eucatex Group has been an industry leader in the production of fiberboard and wood-panelling. The flourishing company has expanded well beyond its humble beginnings, now providing materials for furniture manufacturing, construction, and packaging, as well as the toy and automobile industries. As Eucatex enters a new phase of operations, expanding well beyond its Sao Paulo base, its President Flavio Maluf, whose family founded the company, has decades of experience that he is happy to share with the business community. Visit ideamensch.com to learn more
For Flavio Maluf, Eucatex’s success isn’t just about a long history of profitable operation, it is about continually adapting and evolving to fit the needs of the future. In today’s connected world of social media and rapid global communications, this means creating a strong visual identity using symbols, colors, and a logo that are identifiable. Modern business operations must also take into account the digitization of paperwork and records. An initial investment in digital systems can quickly be offset by savings in costs to physically house and store paper documentation, as well as reducing a company’s environmental footprint.
Another modern component to Eucatex’s success, notes Flavio Maluf, is the company’s willingness to invest in a comprehensive Customer Relationship Management (CRM) tool. A good CRM brings the customer’s wants and needs in line with the company’s goals. Technology is also bringing automation more and more into the conversation for any company.
Outside of business operations and processes, Flavio Maluf emphasizes a comprehensive approach to tax law and rules. Maluf notes many incentives available to businesses in Brazil to help lessen their tax burden. The Fiscal Incentive Law, for instance, is one that Flavio Maluf strongly supports. The law doesn’t necessarily reduce a company’s tax bill, but it allows the company to direct those taxes to projects the company wishes to champion, like scientific or cultural programs. There are also regional tax incentives that can be investigated, and incentives specific to certain important industries.
At the end of the day, usually a very successful day, for Flavio Maluf it is a staff of innovative and creative employees that will allow a company to survive and thrive in today’s market.