Luiz Carlos Trabuco Cappi Gives Bradesco Over To His Successor

The Bradesco Ban started operating more than seventy years ago in 1943. The financial institution was founded by banker Amador Aguiar in Marilla, Brazil but the headquarters have since moved to Osasco, Sao Paulo, Brazil. The business is operating across the globe with 5 314 branches and almost 110 000 employees. The two main subsidiaries of the Bradesco bank are Bradespar and the Bradesco Seguros Group.

The corporation recently started working under its new leader, Mr. Octavio de Lazaro Jr. He was appointed as the next Chief Executive Officer by former CEO, Chairman, and President, Mr. Luiz Carlos Trabuco Cappi. He reached the age limit for leaders at the Bradesco Bank and so it was time for him t select his successor. Mr. Luiz Carlos Trabuco Cappi was at the position for a handful of years. He was appointed by the long-time leader of the Bradesco Bank, Mr. Lazaro de Mello Brandao who let go of the post after reaching 91 years of age,

Mr. Luiz Carlos Trabuco Cappi started working as a clerk at the Bradesco Bank when he was 17. Over the next 15 years, Mr. Luiz Carlos Trabuco Cappi served at a variety of positions before reaching the post of Marketing Director. During the handful of years at the post, Mr. Luiz Carlos Trabuco Cappi made many improvements to the communication between the bank ad the media of Brazil. Both he and the Bradesco were recognized for their innovative and progressive approach and thinking.

Read more on Valor.com.br

After eight years of being in charge of the marketing, Mr. Luiz Carlos Trabuco Cappi was promoted to Chief Executive Officer of the company Bradesco Vida Providencia. After six more years, he became the Managing Director of the Bradesco Bank, and from then on, Mr. Luiz Carlos Trabuco Cappi started accumulating positions in leadership until he was appointed to be the CEO of the Bradesco Bank and successor of Mr. Lazaro de Mello Brandao.

Now, Mr. Luiz Carlos Trabuco Cappi is succeeded by Mr. Octavio de Lazari Jr. who has been with the company for more than 40 years. Mr. Octavio de Lazari Jr. started working at one of the agency when he was a bit over 14. he had the goal to be a professional football player but ended up changing his carer trajectory for good.

For many years, Mr. Octavio de Lazari Jr. worked at various positions at the bank. Starting at the establishment so young, he had a lot to learn and prove. In 1998, however, Mr. Octavio de Lazari Jr. started working in the Credit department, later achieving the leadership of it. Mr. Octavio de Lazari Jr. then proved himself time and again and was later appointed to lead the Bradesco Seguros as its Ched Executive Officer and President.

In early March, Mr. Octavio de Lazari Jr. started his work as the leader of the Bradesco Bank. He said that he feels it is his duty to continue the legacy of the founder of Bradesco Bank as well as the two leaders of the establishment that have come before him.

Learn more about Luiz Carlos Trabuco: https://www.istoedinheiro.com.br/o-bradesco-de-brandao-trabuco/

Bradesco Is Home To A Brand New President – Luiz Carlos Trabuco Cappi

Assessing the importance of the role of President in a banking institution doesn’t take a rocket scientist – it’s unarguably more important than any other capacity served in any financial institution around the world. Learn more on Trabuco: Despite the uncertainties, investors believe in the country:http://www.valor.com.br/financas/5194121/trabuco-apesar-das-incertezas-investidores-acreditam-no-pais

What happens when a bank loses their President? Here’s what is going on with Banco Bradesco, a South American financial institution that’s home to Brazil.

Lazaro de Mello Brandao Steps Down

Lazaro de Mello Brandao had been the President of Banco Bradesco since 1990, the same year that Bradesco’s original founder, President, and Chief Executive Officer left the organization, citing health concerns as his sole reason for leaving the institution.

About six or seven weeks ago, Mr. Brandao and Luiz Carlos Trabuco Cappi held a press conference, with journalists unknowing of what was to come. Only when Lazaro de Mello Brandao and Mr. Trabuco Cappi formally announced his retirement from the rank of President did journalists and fellow bankers – with the exception of the institution’s board of directors – know what the conference was set to contain.

Brandao wholeheartedly deserved to relieve his duties, as the 91-year-old worked for Bradesco since he was only 16, remaining with the bank for quite literally the entirety of his working life. What’s even more impressive is the fact he was one of the initial employees to open the very first location, in the same city the future CEO, President, and a man of many other positions within the bank was born – Luiz Carlos Trabuco Cappi.

What’s Happening In The Interim? Who Will Step In For Open Positions?

At the time of the announcement, in the second week of October of 2017, Lazaro de Mello Brandao and Luiz Carlos Trabuco Cappi had left just one role open – that of Chief Executive Officer.

The moment Mr. Lazaro Brandao had formally stepped down, paperwork was already in place to promote Luiz Carlos Trabuco Cappi to President.

As such, Mr. Trabuco Cappi is currently the President, whereas the selected Carlos Alberto Rodrigues Guilherme to serve the banking organization’s team of executives as Chief Executive Officer

When Is The Hiring Process Slated To Be Finished?

In March of every calendar year, Banco Bradesco hosts a shareholder meeting. Mr. Trabuco Cappi has indicated that the new candidate will be selected for the role of CEO prior to March, 2018’s sharholder meeting.

The Relationship Between Trabuco Cappi And Brandao

Earlier last year, in the first week of October, Luiz Carlos Trabuco Cappi had turned 65 years of age. This is of importance because once the Chief Executive Officer – the role Mr. Trabuco Cappi was in – turns 65, he must immediately find a replacement and step down.

However, Mr. Lazaro Brandao has worked alongside Mr. Trabuco Cappi to change the aforementioned rule prior to his 65th birthday. Brandao was able to get the internal legislation enacted into the organization’s bylaws and guidelines prior to Mr. Trabuco Cappi’s 65th birthday, formally extending the maximum age of CEO to 67. This change happened less than one calendar year ago, as recently as September of 2016.

Brandao had planned on stepping down at an ideal time to keep Luiz Carlos Trabuco Cappi in an important role throughout Banco Bradesco’s team of executives.

Such suggests the relationship between the two longtime executives was objectively strong, especially when compared to relationships between others working for Banco Bradesco.

The Background Of Trabuco

Luiz Carlos Trabuco Cappi began his 40-plus-year tenure in 1969, as an entry-level teller. Mr. Trabuco Cappi was invited to its HQ in 1971 – all’s uphill from there. Visit:http://www.infomoney.com.br/mercados/noticia/6024599/frases-luiz-carlos-trabuco-sobre-economia-brasileira-davos

Why Trabuco’s Appointment as Chairman of Bradesco Came as no Surprise

 

Historically, Banco Bradesco SA’s process of appointing either a new chairperson or chief executive officer is shrouded in secrecy. After the first chairman and president, Amado Aguiar, Bradesco’s appointments in the mentioned offices have come to many as a surprise. The names that dominate the mainstream media, publications, and the internet as the likely names to occupy the high offices always have never been the names that Bradesco settled on. Case in point: the appointment of Lazaro de Mello Brandao in 1981 to take over the presidency of the bank came as a surprise as his name had not featured widely in the names pundits thought were best suited to succeed Aguiar. Ten years later, Brandao got appointed to succeed Aguair as the chairman of the bank owing to the dilapidated state of health of Aguiar. Again, his appointment raised an eyebrow as he was seen as an underdog in the succession battle. Brandao is now retired having served the bank for over 74 years. He relieved himself of the chairmanship duties on October 11. Check more on istoe.com to know more about Trabuco Bradesco.

However, many experts expected Luiz Carlos Trabuco to take over the chairmanship of the bank last month, and he did. But no one thought he would be Marcio Cypriano’s successor as CEO in 2009. Trabuco, who is the serving CEO of the bank, was talked about less as José Luiz Acar Pedro’s and Roger Agnelli’s names too the center stage. Once again pundits were proven wrong when Trabuco was started serving as the CEO of the bank in March 2009. After eight years as CEO, Trabuco was set to retire, and probably leave Bradesco early next year. Not any more as he is now the new chairman representing the Bradesco Foundation, the controlling shareholder of the bank, on the board of directors. It is safe to assume that Trabuco’s tenure as CEO is likely to be as lengthy as Brandao’s tenure which spanned over 25 years.

According to Bradesco’s bylaws, a new CEO is supposed to be elected soon, and heshe will assume office in March next year when Trabuco’s term officially comes to an end. As was the case in the previous instances of successions, the most talked about professionals currently seen as the overdogs in Trabuco’s succession talks include:

  • Mauricio Machado de Minas
  • Alexandre da Silva Gluher
  • Domingos Figueiredo Abreu
  • Josué Augusto Pancini
  • Marcelo de Araujo Noronha
  • Octavio de Lazari
  • André Rodrigues Cano

Who are they? The bank in its past appointment of professionals to occupy the high office has shown bias in favor of its employees. In fact, in a media event covered by Bloomberg, Trabuco was categorical that Bradesco would not venture out in search of a new CEO—Bradesco would instead appoint one of its own to lead the bank. Who among the seven will succeed Trabuco?

As indicated earlier, Trabuco’s appointment to succeed Brandao came as no surprise as people had speculated the same. The speculations arose from the view that having served the bank for over 48 years, Trabuco understands Bradesco like the back of his hand, and he would continue the institutions’ culture like he predecessors would have done. But make no mistake, Trabuco is a revolutionary leader who is not scared to push the boundaries even if they are somehow against what his predecessors advocated. While Aguiar was against segmentation, Trabuco was and is still a proponent of segmentation. In fact, Bradesco has successfully implemented segmentation under Trabuco’s stewardship. Also, Trabuco is in support of the bank’s culture of appointing its staff at the expense of professionals from other institutions, but he remains open-minded to the concept of scouting for talent from outside Bradesco. Visit:http://www1.folha.uol.com.br/mercado/2017/10/1926043-lazaro-brandao-sera-substituido-por-trabuco-no-conselho-do-bradesco.shtml

 

After Deservedly Getting to the Top of Bradesco Seven Years Ago, Luiz Carlos Trabuco is Now Consistently Delivering

 

It is often said that getting to the top is easy while remaining there is the hard part. Nowhere saying manifested better than in the business world. We have seen companies valued at billions of dollars fall into liquidation within only a few years. While such incidences have been difficult to witness, they have also enabled us to develop a greater appreciation for the businesses that have consistently remained at the top. One such business is Brazilian bank, Bradesco. For the past seven decades, the bank has formed part of the crème in the Brazilian banking industry. Looking forward, the bank’s continued stay at the top is almost guaranteed, thanks to the strategic management of current president, Luiz Carlos Trabuco. Having been with the bank for close to five decades now, his loyalty and consistent performance have not escaped the attention of many in the country.

Luiz Carlos Trabuco and Bradesco have always shared a bond that goes beyond the employer-employee relationship. The bank was launched by its founder, Amador Aguiar in 1943 in the small city of Marilia. Eight years later, in 1951, Luiz Carlos Trabuco was born in the same city. The year of his birth coincidentally turned out to be the same year Bradesco became the largest private bank in the country – much later, Luiz Carlos Trabuco would become the bank’s president in the same year it lost this number one spot. The paths of the two then crossed in 1969, when an 18-year old Luiz Carlos Trabuco was employed as a clerk at Bradesco’s branch in the city where they shared their origins, Marilia.

However, contrary to what has constantly been reported, the primary motivation for acquiring HSBC was not to chase down Itau Unibanco. Rather, Luiz Carlos Trabuco signed off on it because it made great financial sense to Bradesco. While reclaiming the number one spot would bring great pride to Bradesco, a bank has to look after the interest of its stakeholders first. The acquisition greatly accelerated the bank’s growth. Among the gains, it made from the deal was the addition of approximately one million high-value clients (individuals receiving in excess of R$10,000 a month) to its books.

The purchase of HSBC by Bradesco also revealed a high degree resoluteness in the bank’s culture that Luiz Carlos Trabuco has helped to maintain. Ironically, a decade prior, it was HSBC Brazil that was considering acquiring Bradesco. However, unlike its foreign competitor, Bradesco had greater belief in the Brazilian financial sector despite a few tumulus years and consequently managed to come out on top. With Luiz Carlos Trabuco being in charge of the bank during the 2008/2009 global financial crisis and the 2015/2016 economic recession in the country, most of the plaudits for Bradesco pulling through these testing periods unscathed and turning the tables on HSBC has to go to him.https://g1.globo.com/economia/negocios/noticia/sucessao-no-conselho-do-bradesco-foi-um-ato-planejado-diz-trabuco.ghtml

Traditionally, Bradesco has been known for looking after its own. After the HSBC acquisition, Luiz Carlos Trabuco ensured the continuity of this tradition by retaining most of the employees previously working for HSBC. In the past, the practice of retaining employees of the banks it purchases has paid significant dividends for Bradesco. For example, Bradesco’s third president and Luiz Carlos Trabuco’s predecessor, Marcio Cypriano joined the bank in 1973 after it acquired Banco da Bahia. In the medium to long-term, retaining these employees will be greatly beneficial to the bank as it will bring in fresh ideas and also foster competition. As per Luiz Carlos Trabuco himself, “it is an intangible gain of the purchase.”

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