Bernardo Chua, the unexpected juggernaut of the organic coffee industry

Bernardo Chua is an impressive entrepreneurial mastermind with a focus on coffee that comes from an unlikely place in the business world, the Philippines. He started his heavy-hitting career as an executive with Gano Excel in his home country, which then moved on to expand to Hong Kong, Canada, and the United States because of his contributions. After this he continued to move to California, where he became president of Gano Excel’s US division. Gano Excel’s products were known for containing ganoderma, and the products sold were mainly supplements, instant coffee, and other food products.

In 2008, Bernardo Chua decided to make his own name in the organic coffee world by founding ORGANO GOLD™ in Richmond, B.C., Canada. This orginazation consisted of a group of multiple companies operating under the name of this brand. The goal of his new company was to sell a wide range of healthy bioactive coffee products that contained Ganoderma Lucidum, which is derived from the lingzhi mushroom and is known as the “Plant of Longevity.” The large and earthy mushroom has been used in traditional Asian pharmacology for over 200 years. His brand new company continued on to sell through an established multi-level distribution network on a purely wholesale basis with a suggested retail price. In 2015, he decided to rebrand the company as ORGANO™ over the older longer name.

ORGANO™ isn’t just known for its coffee though, the company also features nutritional supplements, personal care products, and teas. One of their newest and featured products is the OGX body management line, which features nutritional shake mixes in chocolate and vanilla flavors, fruit flavored mixes packed with antioxidants, and detoxifying drinks. The company also features Beauty products such as soap with antioxidant-boosting ingredients such as gutathione, grape seed oil, and the signature Ganoderma lucidum. They also have a toothpaste known as OG smile which features their signature herb, Ganoderma, and fresh mint. Overall, Bernardo Chua is making waves in multiple industries advocating for organic products with traditional medicines, and in the future him and ORGANO™ could start becoming a household name with his well-crafted, natural products.

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