All banking executives know the rigors associated with this industry necessitating the possession of special attributes, skills, and competencies. As such, banks have a stronghold on the economic, social, and political life of any country. Given that, it is important having capable executives at the helm of any banking institution.
Luiz Carlos Trabuco cappi is one of such banking executives. Since he took over the management of Bradesco from Marcio Cypriano, he has maintained close and effective control over its entire operations. As the fourth president of Bradesco, since its founding 65 years ago, Luiz Carlos grew Bradesco’s value from $5 million to $30 million.
Luiz Carlos Trabuco cappi made Bradesco his passion since joining its workforce as a teller. Over a career spanning four decades, he steadily rose through its ranks until he became the institution’s president. Among these ranks are marketing, insurance, and pension departments. Prior to his appointment as its president, Trabuco was the head of Bradesco Seguros insurance subsidiary. In this post, he increases the subsidiary’s market share to 25% from 23%. To top that, Trabuco spearheaded a campaign that increased Bradesco’s insurance department subscriber base to 35% from 26%.
As one of the highly paid finance executives in the country, his remuneration package totals $1 million per month. Even so, he is a modest man known for his modest suits and no outward show of material affluence. Instead, Luiz Carlos Trabuco cappi uses his energies to run the affairs of the group using an “organic growth” strategy. With this strategy, he favors improving the bank’s internal processes and its presence within the country. As a result, Bradesco now has over 211 branches across the country geared towards onboarding Brazil’s unbanked population.
In a speech at the recent World Economic Forum for Latin America, Luiz Carlos Trabuco urged governments to tackle runaway deficits. In his comments, failure to curb government spending affects the ability of an economy to sustain a state’s machinery. Moreover, Trabuco believes that government needs to streamline the pension system as a matter of social justice.
Because of his excellent leadership, management, and achievements at Bradesco, Luiz Carlos Trabuco cappi has received many invites to work with other companies as well as from the Brazilian government. However, his dedication to Bradesco makes him rebuffing these offers politely.