The Global Chief Executive Officer of Crispin Porter + Bogusky will be leaving marketing, according to a report. Porter, the chairman of Crispin Porter + Bogusky, said that they asked Lori Senecal to become their Global Chief Executive Officer because of her marketing genius. He added that the results they have since achieved have been remarkable, and that they have not lost a single client since Lori Senecal joined them. They also managed to net new clients, such as American Airlines. Lori Senecal and Porter have been working hard to make sure that there is a team in place that will help manage the company in an efficient manner after Lori Senecal leaves. Lori Senecal said that after looking over the team, she is satisfied. Lori Senecal also said that she is satisfied and overjoyed at the way her career took, and she is proud of all the things that she accomplished.
Lori Senecal is well respected in the marketing world, and she sure knows how to come up with innovative techniques and strategies that help catapult the businesses she works with to success. She is known to never be satisfied with staying in her comfort zone, as anyone who knows her can attest to. She always strives to go higher than she is expected to, and she always ends up achieving greater results than anyone expected her to. During her work with Crispin Porter + Bogusky, she helped expand their global reach and helped them gain many new customers.
Lori Senecal studied and graduated from McGill University. She worked with McCann Erickson for a while, where she headed their New York office and worked with brands such as Coca Cola. She grew Crispin Porter + Bogusky to an agency that employs over eight hundred employees. She is a fluent speaker of French. Check out their GCReport for more.
She decided to get into business when she was still in high school. She loved gymnastics, but she chose coaching instead of competing because of her height. However, while working as a coach, she learned a lot about leadership qualities, and she developed the skills she would need later as an entrepreneur. She learned how to communicate with others.